Egg Nog in October?

Simple things make life worth it, like the fact that on campus they are selling egg nog in October.  Traditionally egg nog has been a delicious, once a year treat, that is no longer the case.  

It all started a few years back when I saw my first carton of Easter egg nog; I distinctly remember the bright pink packaging with daisies replacing the typical red packaging with Christmas lights.  I seem to remember thinking, "Is nothing sacred?" as I reached for a carton and put it in my cart.  And now today I saw that the convenience store was selling egg nog and jumped at the chance to buy it.  I could not get that Christmassy goodness inside of me fast enough.  

Whether you're a fan of egg nog or would rather it ceased to exist, you have to admit that there is something undeniably Christmassy about it, it simply ushers in the holiday season.  The question is why does the holiday season need to be ushered is so early shoving Halloween and Thanksgiving, two wonderful holidays in their own right, into the shadows?  And why does someone who wholeheartedly believes that there should be no Christmas music listened to nor Christmas decorations displayed until the day after Thanksgiving indulge in such a seasonal treat as egg nog mid fall?

The obvious answer for the October distribution of egg nog is that Christmas has been commercialize past the point of no return and that even Meadow Gold wants nothing more than your money.  Being the dewy-eyed optimist I am, I can't bring myself to believe that (even thought deep down in my heart of hearts I know it's the truth), I'd rather life in the misguided belief that it's a simple way of bringing the mindset of Christmas to us early, where once a year we put the wants and needs of others before ours.  If only that was the case.

That leaves my last question, why would I willingly submit to such a blatant display of commercialism when I fight tooth and nail against every other pre-season expression of Christmas spirit each year?  I have no defense, I've been craving egg nog since Easter, and it just sounded good!